Los Angeles’s most popular public event, CicLAvia, is getting a major expansion for its April 21st event. Reaching from Downtown LA all the way to Venice Beach, CicLAvia – To the Sea is providing a 15 mile, car-free road party for Angelenos to enjoy by bike or foot. After the wild success of previous events, [...]
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Online reputation management is an essential component of any small business’ marketing strategy. Research has shown that 92 percent of customers have more trust in information found online than information from a sales clerk. All the major review sites have millions of people visiting them each month. For example, Yelp has over 15 million visitors [...]
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Many local businesses have been contacted by SEO companies who promise that they can help local businesses find new customers and increase revenue. They claim that they can help businesses get their websites on the top of Google rankings for certain searches. Most local businesses have been extremely skeptical, but a small minority who have [...]
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Most business owners are aware that the internet is becoming a powerful and important force that can significantly affect their business. They have heard the stories of how entire industries like the book industry and the music CD industry have been harshly affected by the internet. They have also heard of how many people have [...]
Continue Reading →Posted in: Reputation Management, Small Business
Search Engine Optimization (SEO) is a complicated and confusing topic for local businesses. The statistics point towards the importance of proper SEO and how it can greatly help a local business. However, SEO is often done in the wrong manner which can do a great deal of harm. SEO is a double edged sword, in [...]
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