Search Engine Optimization for Dentists: Why It’s a Must
If you own a dental practice you probably spend a very high amount of money on advertising. What if I told there’s a way to advertise with a much higher ROI? Search Engine Optimization done right is the form of advertising with the highest ROI. According to Internet Marketing blog Intraspin,”40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this value.” An ROI of 500 percent is incredible, and the fact that 40 percent of SEO campaigns achieve that is just mind-blowing. Keep in mind that many SEO companies are very bad at what they do, and if you choose your company correctly you can easily achieve a higher ROI.
Finding the best SEO Company for your business
As a dentist you don’t have time to spend dozens of hours researching information on how to find the best SEO company to help your practice. I’ll save you hours of research by explaining what exactly you should look for in a SEO company.
My first suggestion is finding a company that has been established for a decent amount of time. Since Search Engine Optimization is a rapidly growing and evolving industry I would not place much importance on age. However, make sure your company has been around for at least a couple of years with a few loyal customers. Make sure you research the company you are about to hire and see what customer feedback is. Ask them if they have any referrals from existing customers.
The next step is to figure out if they use the correct SEO techniques that will help your company in the long term. Many SEO firms are lazy with their work and use short term techniques that can hurt your site’s rankings in the long term. There are two parts of SEO, on-page and off page SEO. Your SEO provider should have a solid on-page SEO strategy including fresh and relevant content updates, page speed optimization, improving your site’s design, and ensuring your site is search-engine friendly. Off-page SEO involves building links to your website. Your SEO provider should have a thorough on and off-page SEO strategy built for you. Its highly important the Off-page SEO strategy your SEO company is using is based on building high quality links by guest posting, social media posts, relevant industry submissions, linkbait and by creating highly relevant web 2.0s. If your SEO Company is using automated SEO tools you must ensure that they know what they are doing. Automated SEO tools can be useful if they are used in small doses for multi-tiered link building strategies. However, if you get the feeling that your SEO Company is mainly using automated tools than you should drop them ASAP. Any kind of spammy links can actually hurt your site as Google penalizes sites that use spammy link building methods.
If you’re in doubt about whether your SEO provider is legitimate or not, I suggest you do some more research into their link building strategy. You can also contact us and find out what we think the next move should be for your business’s online presence. We at ESIOH focus on long-term results for our clients, and we have many satisfied past and current clients who love our methods of intelligent and safe SEO. Our expertise in SEO is unmatched and we years of experience in helping all kinds of businesses rank on Google. We are based in Marina del Rey, bordering history Venice Beach and Santa Monica California, west of Los Angeles. We service clients nationwide.